Day 18-Personal Branding

Today lecture was about personal branding. Before step into the topic of personal branding lecturer started to explain what is brand. 

Brand

Figure 1: Different Brands (marketing blog, 2012)

A symbol, mark or name which can identify uniquely from others. Also brand known as the sign of civilization. 

Some of the well known brands are Coca-Cola, Nokia ,Kraft etc. There are different types of benefits that gain from branding.

According to Yudkin   (2002) some of the benefits from branding are,

Memorability,loyalty, familiarity, Extensions,  Greater company equity, Lower marketing expenses and many more

Personal Branding

Personal branding is a brand which tells who you are to the world. 

According to Difrisco (2011) Personal Branding,

• Helps to define who you are and what you are about (or why a patient should choose you)
• Is a way of associating great value with a product (the product being you)
• Is not about getting a prospect or employer to choose you over your competition.
• It is about getting them to see you as the only solution to their problem

Figure 2: Personal Branding (Spinsucks, 2012)

In-order to achieve personal branding need to understand the prospects. Also person need to have a self awareness about him/her which means person need to identify strengths and weaknesses he/she has.

Interview is a place where a person does personal branding, be robust, public speaking and team player is a good identification of a good personal brand.

There are various way which a person can market him/her self;

• Personality- Realistic, investigative, enterprising, artistic etc.
• Networking/ Social Groups- professional groups like ISACA, BCS, CSSL
• Presentation of oneself- Ex:- Personal websites
• Attire
• CV

After discuss above topic lecturer wrapped up the class and he asked to create own individual brand. 

Learning Outcomes:-

From this lecture I gained knowledge about branding and it's benefits, personal branding and how to use personal branding. I found this lecture is important as because I myself need this personal branding in order to come to a better position in professional wise. 

References:-

Difrisco, M.G. (2011). Personal Branding. [Online]. Available at: http://www.how-to-branding.com/Personal-Branding.html [Accessed 20th August 2012]

Marketing.Blog. (2012). Different Brand types. [Online]. Available at: http://marketing.blogs.ie.edu/files/2010/02/brand-portfolio.jpg [Accessed 20th August 2012]

Spinsucks. (2012). Personal Branding. [Online]. Available at: http://spinsucks.com/wp-content/uploads/2012/06/Personal-Brand.jpg [Accessed 20th August 2012]

Yudkin, M. (2002). Benefits of Branding. [Online]. Available at: http://www.namedatlast.com/branding3.htm [Accessed 20th August 2012]